Example Case Study for Entri

Entri makes it simple to login and update your DNS records automatically.

It is particularly useful for upstart website builder tools where there is a huge dropoff once they try to get users to update 10+ DNS records.

DNS is a confusing process for non technical folks but the value prop is clear. We created a case study for Entri that showcased their unique value to a specific category of customer (website builders) and now they can deploy this in ads, social content, and in sales process to reach similar buyers.

Create these for all other relevant industries and you have a proper toolkit for sales.

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RealNice Case Study for Entri

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See how RealNice transformed their domain connection process with Entri’s automated setup, achieving a 30% increase in successful connections and an 80% drop in support tickets—all while getting users live in under 10 minutes. Read more to see how your business can achieve similar results by simplifying complex workflows and enhancing user experiences through smart automation.


Home Page Testimonial

“It was a massive increase. The truth is, it’s night and day. Entri has resulted in over 30% more website connections. We not only see a ton of people connecting their domain and their website in under ten minutes, but also have way fewer issues where users can’t do it and need handholding. Entri makes it super easy — just as easy as connecting your bank or adding a credit card.”

— Matt Hamilton, Co-founder of RealNice


Full Case Study Text

Title: How RealNice Increased Domain Connections by 30% Using Entri
Subtitle: Simplifying Website Creation and Domain Setup with Automated Integration
Client Overview:

  • Company: RealNice

  • Industry: Website Builder

  • Product: Simple website builder for fast website creation and domain connection

  • Location: United States

  • Challenge: Users struggled with technical processes when connecting domains, leading to delays and manual support needs.

2. Executive Summary

RealNice, a user-friendly website builder, wanted to streamline its domain connection process for non-technical users. By integrating Entri’s automated domain setup, RealNice achieved a 30% increase in successful website connections, reduced support issues, and enabled users to connect domains in under 10 minutes. The switch from manual domain setup to using Entri was described as “night and day” by Matt Hamilton, co-founder of RealNice.

Key Results:

  • 30% more website connections

  • Reduced user support inquiries

  • Under 10 minutes to set up and connect websites

3. The Challenge

RealNice faced significant challenges with the manual process of connecting domains to websites. The original setup required users to navigate complex DNS configurations and make manual changes, which was daunting for non-technical users. This led to:

  • High drop-off rates during the domain setup process.

  • Frequent user support requests for assistance with technical details.

  • Extended time to launch websites, causing frustration among users.

The team needed a solution that would:

  1. Eliminate the need for manual DNS configurations.

  2. Simplify the domain connection process to be as easy as adding a credit card.

  3. Minimize support overhead for their small team.

4. The Solution

RealNice implemented Entri’s automated domain connection tool, which simplified the integration process into a seamless, two-step workflow. By allowing users to connect their domains through a familiar login interface, similar to logging into a bank account, RealNice was able to provide:

  1. Ease of Use: Users could connect their domains by simply logging into their registrar without complex DNS setups.

  2. Speed: Average setup time dropped to less than 10 minutes.

  3. Reliability: The integration worked out-of-the-box and required minimal configuration.

Customizations:

  • RealNice customized Entri’s interface to match their platform’s branding.

  • They also integrated additional features like free domains through Ionos.

5. The Process

The integration process was straightforward, involving minimal development effort. Matt Hamilton, co-founder of RealNice, shared his experience:

  • Step 1: Generate a session token using Entri’s API.

  • Step 2: Embed Entri’s interface onto the RealNice website.

  • Step 3: Test and launch within a few days.

The process required no major infrastructure changes, and RealNice was able to implement and test the solution quickly, minimizing disruptions for existing users.

6. Results and Outcomes

RealNice saw immediate improvements after integrating Entri:

  • 30% Increase in Successful Website Connections: Users were able to connect their websites more efficiently, reducing the frustration of the setup process.

  • Reduction in Support Tickets: The number of users reaching out for help with domain issues significantly decreased.

  • Faster Setup Time: Most users could now connect their domain in under 10 minutes, compared to an hour or more previously.

Matt Hamilton described the impact as “night and day” compared to their earlier manual process.

7. Client Testimonial

“It was a massive increase. The truth is, it’s night and day. Entri has resulted in over 30% more website connections. We not only see a ton of people connecting their domain and their website in under ten minutes, but also have way fewer issues where users can’t do it and need handholding. Entri makes it super easy — just as easy as connecting your bank or adding a credit card.”
— Matt Hamilton, Co-founder of RealNice

8. Future Outlook

RealNice plans to continue leveraging Entri’s platform as they expand their feature set and introduce new offerings. The next step involves exploring further integration opportunities with Entri, such as adding advanced domain management options and more automated support features.

9. Lessons Learned and Takeaways

  • User Experience is Key: Simplifying technical processes through familiar interfaces reduces user friction.

  • Automation Reduces Overhead: Automating repetitive tasks like domain setup allows the team to focus on other high-impact areas.

  • Scalable Solutions: Implementing a scalable solution like Entri supports future growth and additional product features.

10. Conclusion

By integrating Entri, RealNice successfully transformed its domain setup process, resulting in a smoother user experience, faster onboarding, and a significant increase in successful website connections. The partnership between RealNice and Entri showcases the power of a well-executed technical solution in solving real-world business challenges.

Call-to-Action:
For more information on how Entri can streamline your domain setup and improve your onboarding experience, contact us today.


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