In today's competitive market, showcasing customer satisfaction through testimonials isn't just a nice-to-have—it's a must-have for converting visitors into customers. After analyzing over 300 company landing pages, we've identified that the most successful businesses leverage testimonials in strategic and innovative ways. This guide delves into five proven tactics, exemplified by real-world companies, to help you craft testimonials that truly convert.

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Goated Guild does product marketing consulting for startups. Learn more at goatedguild.com