If your B2B homepage doesn’t have video case studies from top customers, you are missing out on your greatest asset to build trust with new clients.

Let Goated Guild talk to your customers to create authentic video case studies that tell your product story in an authentic way.

Let Your Customers Tell Your Story

Do your enterprise leads 

trust that you can deliver?

• Customer Interviews

• Written Case Studies

• Testimonials

• Video Case Studies

• Customer Interviews • Written Case Studies • Testimonials • Video Case Studies

You’ve got a great product.

You’re selling.

But you’re struggling to get through to bigger buyers.

These days buyers don’t trust you just because you have a nice website.

They want you to show them your capabilities with evidence, not just tell them in your website copy.

What those prospects need are real life examples that they can take to their team and say “this is for us”.

We’ll create that content for you so that you can convert them to customers.

We Researched It:

Heres What We Learned

  • Over the past year we reviewed over 300 company websites (here)

  • We separated the best sites (Goated: 37) from the average ones (Average: 302)

  • Of the B2B companies, here is how they differed:

Average Websites

  • 22% had a clear fact based testimonials from large customers

  • 15% had a detailed case study of a top customer

  • 6% had a video case study that told their story

The Top Companies Recognize The Playbook

  1. Create video case studies of your top customers in various verticals

  2. Run paid spend at those ads to target lookalike customers & book meetings

  3. Use targeted case studies in your sales followups to close the trust gap

Goated Websites

  • 64% had a clear fact based testimonials from large customers

  • 58% had a detailed case study of a top customer

  • 25% had a video case study that told their story

Meet the Team

  • Frank Denbow

    FOUNDER

    Ex-Microsoft, Assisted 250+ Startups In Product Marketing

  • Dash Barber

    CREATIVE DIRECTOR

    Creative Director of over 250 videos for paid media / social / tv advertising for leading brands such as Microsoft / Amazon / Walmart

  • Beejal Lakhavani

    PRODUCER

    Emmy nominated producer of highly rated programming for Warner Bros. Discovery, Disney, Paramount Global, Apple TV, National Geographic, and more

  • REDACTED

    USER RESEARCHER

    Top tier user researcher, speaks to leads and customers all in an effort to surface the voice of the customer for your content

Our Work Is Impactful

The Goated Guild gets results.

Don't take our word for it, see what leading startup CEOs say about us:

  • "The quality of the work has been phenomenal, and the whole process was really well organized and communicated, with clear timeline and deliverables. We came of the process understanding our customers more deeply, and with an updated homepage that much better communicated our value proposition to them."

    Ben Dowling (Founder, IPINFO)

    100 Billion API requests / Month

    We built out their first large case study (Bupa)

  • "Frank is a genius. He represented Microsoft's COVID-19 team to my company LUMINARE. He has a great skill for communicating across teams and is an out-of-the-box thinker. His ability to think orthogonally is a great asset to any size company. I/we are grateful for Frank helping us in the COVID-19 response where my company served over 10,000,000 people."

    Sarma Velamuri (Founder, Luminare)

    Frank met Sarma while working as the first Startup Evangelist for Microsoft.

    TMC wrote an article about our partnership.

  • "Frank has been amazing in consulting with us on product opportunities and UX. Super thankful for his insights and definitely recommend him for anyone looking to build great experiences for their customers."

    Walker Williams (Founder, Teespring & Fourthwall)

    Teespring did over $300M in revenue. Interview clip here.

  • "Frank is a godsend. In the span of a month, he's provided more value to our startup, in product, marketing, and UX than we could've ever expected. He genuinely puts his heart and soul into every piece of work he does. He is incredibly diligent, experienced, and such a pleasure to be around. I feel extremely lucky to have the opportunity to work with him."

    Dawson Chen (CEO, Martin YC S23)

    Frank invested and works closely to help grow the product.

    Martin is a smart assistant.

  • "Frank is a relentless creator and curator of community. He is super thoughtful about the projects he takes on and how he can add value through his unique and thoughtful perspective. Few people understand product and design as well as Frank. He elevates all the environments he enters and gives extremely honest feedback about the projects and people he interacts with. Frank is extremely generous with his network and always seems to know someone who can help you reach the next milestone. If you are ever working on something and you want it to be elevated, Frank is the perfect person to engage."

    Devin Baptiste (Founder, GroupRaise.com)

    GroupRaise works directly with Krispy Kreme and Sams Club to reach the 100k+ restaurants in its network.

    Speech by Devin here.

  • "Frank was proactive in pinpointing several pain points in our onboarding flow that were preventing users from experiencing an 'a ha!' moment, and offered great high level feedback product marketing & strategy! Would definitely recommend to anyone looking for help on user research & onboarding"

    Grant Davis (Founder, Wand)

    Frank met Grant through one of his investors and we connected instantly over a love of creating art.

OUR FOCUSED APPROACH

GETS YOU CONTENT IN WEEKS

OUR PROCESS

  1. Understanding Your Business

  • Discovery Call: Understand your business with a kickoff call that delves into all aspect of your company and mission and side conversations with stakeholders within the company when available

  • Strategy Session: Solidify your company strategy with this content and formulate the post engagement action plan for success

2. Understanding Your Customers

  • Customer Interviews: We talk to your customers and elicit clear language on why they use your product

3. Creating Content With Strategy

  • Content For All Formats: We’ll produce video case studies in multiple formats (long form, social ads, written full page, testimonial quotes)

  • Strategic Input: Creative ideas on how you can deploy these assets for maximum revenue growth

Read our past reviews and business audits to see our thinking:

Our Services

Business Audit — Starting at $1500

Get a complete overview of your startup’s strengths and opportunities with our Business Audit. This report dives deep into the core aspects of your business, including market analysis, product development, and user experience.

Customer interviews enable us to talk to your target audience and get direct feeedback on what makes them love your product (and a few things they don’t quite love) so you can move forward with confidence.

With a focus on actionable insights, the Business Audit equips you with the knowledge to enhance your offerings, outpace competitors, and scale effectively. Perfect for startups at any stage, this audit is your roadmap to long-term success. Example here.

Case Studies — Starting at $2500/Each

Goated Guild Cases specializes in creating compelling video case studies by interviewing your clients and conducting in-depth research on their industry. In addition to the videos, we produce written case studies with a clear, structured format that complements the video content. Together, these materials highlight key moments of the user journey, showcasing your product's impact and building trust with your audience across web and social media platforms. A business audit is required to have the background necessary to complete the case studies and we’ll provide some strategic insight on how these case studies should be used in your marketing and sales process.